A great team-building exercise is to volunteer as a group. There are also many Pride initiates where your entire staff can get involved.
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For example, if you’re creating a T-shirt for Pride, you’ll want to collaborate with your marketing or design team on graphics and messaging that effectively represent your brand and the LGBTQ+ community. Many Pride initiatives also need the help of your entire staff.
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Whether your company participates in a large Pride event or shows support through social channels as an ally, employees can offer a lot of insight on how to approach Pride support effectively and appropriately. You should let your entire staff have a voice in your Pride activities.
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Pride Month planning shouldn’t be restricted to your executive team. Get Employee Input During the Planning Process Extend this policy to the treatment of lesbian, gay, bisexual, transgender, and other customers – as well as to employee families and significant others. Ensure your workplace is inclusive and inviting for all, regardless of sexual orientation or gender identity, with a zero tolerance policy regarding actions or language that demean others, creating a hostile environment. Most importantly, don’t allow toxic culture in your business environment. Or become a sponsor of various LGBTQ+ events held by these organizations. If your company makes consumer goods, such as clothing, one option is to release special edition products with a portion, or all proceeds, going toward LGBTQ+ causes and charities.Īnother year round opportunity is creating partnerships with these organizations to host seminars and community events aimed at furthering their cause. There are a number of LGBTQ+ organizations and charities that deserve support. The best course of action businesses can take is to give back. But responsible and socially conscious brands should support LGBTQ+ initiatives all year. June is the month where you’ll see Pride Parades and other gay pride events across your town. Support LGBTQ+ All Year (Not Just During Pride Month) While this guide isn’t meant to be finite, it will hopefully act as a foundation for future LGBTQ+ and Pride Month campaigns. How to Responsibly Support LGBTQ+īefore updating your social icons and avatars it’s imperative to analyze the correct approach. Any business can be a powerful ally if they are willing to put in the work.īecause Black Lives Matter (BLM) and COVID-19 are current and ongoing issues, businesses will need to be sensitive with their message and delivery. Is your business planning on participating in Pride Month? While it’s important for corporations to market with pride it’s even more critical that corporations back their initiatives with real actions. Known as Rainbow Washing, this is a short-sighted attempt for a corporation to earn progressive support but with minimal effort. It’s likely you’ve been on social media and have seen the vast corporate support for Pride Month with rainbow logos, photos, and even entire marketing campaigns surrounding the Pride flag.
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Three-quarters of LGBTQ+ adults say Pride month events increase the acceptance of the LGBTQ+ population.